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Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits and drawbacks, the consumers, and the strategies for approaching this emerging market. Moving from the analysis of consumers’ motivations and needs, Plant-Based Food Consumption: Product, Consumers and Strategies describes how companies manage new product development or product rejuvenation and provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice. Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference. Provides a link between theoretical information and business practices Presents a comprehensive overview of the phenomenon of plant-based food consumption Contains valuable information to formulate strategic business plans or to work on plant-based food consumption research plans and projects
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