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Today's Olympic Games are an enormous marketing and money machine, to say nothing of sporting and media event-a global festival of top-tier athletics swaddled in both corporate cash and popular acclaim. Multinational corporations aim to convert the mega-event into mega-profits, while the International Olympic Committee (IOC) hovers somewhere between multinational conglomerate and global institution, coordinating the machinations of national and international bodies, athletic associations, and corporate sponsors (national Olympic Committees now outnumber United Nations member states).§§The Olympics have not always been the commercialized juggernaut we know today, but as Jules Boykoff makes clear in this story-filled and devastating history, the Games have since their inception had a thoroughly checkered political history. Pierre de Coubertin, the aristocrat who gave birth to the modern Olympics, was against allowing women to participate in the Games, and allowed African countries to participate only to offset their "individual laziness."§§Boykoff, a former member of the US Olympic soccer team, takes readers from the 19th Century origins of the modern Games, through its flirtations with Fascism, and into the contemporary era of corrupt, corporate control. Along the way he recounts vibrant alt-Olympics movements, like the Workers'games and Women's Games of the 1920s and 1930s to the Gay Games of the 1980s through today.
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