Contacto
Cómo comprar
Entrega
Guía de compras
Promiscuous Customers:Invisible Brands
Delivering Value in Digital Markets
Inglés
59 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
18.89
€
Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Part field book, part manifesto, and part behind--the--scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e--business. It balances crisp observation with just--in--time pragmatism, on a solid foundation of value and quality management. Created by two of Britaina s most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business. Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e--business strategy consultancy.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
12.69
€
/
Tapa blanda
15.39
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?