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Research into Chinese Television Development
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This book examines China s approaches to the §development of its TV industry, using §McQuail s political, economic and social framework, §the relevant political economy traditions involving §the neoclassic paradigm and the heterodox approach, §and the principles of media economics and §the market chain theory of the TV §industry. The book first presents a concise review §of how TV developed in China: it then seeks §to map perceived changes and to ascertain the §problems throughout the process. The discussion §draws on previous analyses and discussions, to §assess the overall picture of TV §industrialisation reformation in China, additionally §drawing on discourses surrounding commercial §TV in the U.S. and public TV in the §U.K. for valuable reference material that will §support China s TV development. The §significance of this research lies in its providing §an insight into China s TV reformation and §adding, to the field of communication and §development, the Chinese experience. The research §expects to propose a television development pathway §with Chinese characteristics, drawing on Chinese as §well as Western theories.
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