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Scoring Points

Name: Scoring Points
Brand: Kogan Page Ltd
SKU: 04139002
Price: 48.69 EUR
Availability: InStock
Author: Clive Humby
ISBN: 9780749453381

Clive Humby

Idioma

Inglés

Libro Tapa blanda

Código Libristo: 04139002

Editores Kogan Page Ltd, agosto 2008

"Scoring Points" tells the dramatic story of how Tesco Clubcard was conceived, launched and develope... Descripción completa

Código Libristo: 04139002

119 b

48.69 €

Almacenamiento externo Envío en 9-15 días

Política de devolución de 30 días

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"Scoring Points" tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt. The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. "Scoring Points" is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business.