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Selling Destinations

Name: Selling Destinations
Brand: Marc Mancini Seminars and Consulting Inc
SKU: 36594776
Price: 76.79 EUR
Availability: InStock
Author: Mancini Marc Mancini
ISBN: 9781949667080

Geography for the Travel Professional

Mancini Marc Mancini

Idioma

Inglés

Libro Tapa blanda

Código Libristo: 36594776

Editores Marc Mancini Seminars and Consulting Inc, diciembre 2008

This 5th edition of the bestselling Selling Destinations: Geography for the Travel Professional offe... Descripción completa

Código Libristo: 36594776

188 b

76.79 €

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This 5^th edition of the bestselling Selling Destinations: Geography for the Travel Professional offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public.

Selling Destinations features:

In-depth exploration of the nations, regions and cities that travelers favor most.
Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations.
Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive.
Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns.
Mini case studies, map exercises and creative activities that pull together each chapter's content to create an interactive and entertaining learning experience.
A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself.