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Libros en inglés > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Atención al cliente > Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Name: Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Brand: John Wiley & Sons Inc
SKU: 04423951
Price: 26.49 EUR
Availability: InStock
Author: Robin Lent
ISBN: 9780470457993

Robin Lent

Idioma

Inglés

Libro Tapa dura

Código Libristo: 04423951

Editores John Wiley & Sons Inc, junio 2009

Selling high-end luxury creations requires a different set of skills than does traditional selling.... Descripción completa

Código Libristo: 04423951

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Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell.§In Selling Luxury, Robin Lent and Genevi