Contacto
Cómo comprar
Entrega
Guía de compras
Shoppernomics
Inglés
559 b
Política de devolución de 30 días
Clientes que también han comprado
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial.The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success.The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. (122)Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal for manufacturers, retailers and brands. It reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. Shoppernomics is designed to deliver results fast for companies prepared to recognise that they are not perfect, and go the extra mile to find out why.
Sobre el libro
Inglés
Categorías
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
13.29
€
/
Tapa blanda
20.09
€
/
Tapa blanda
8.99
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?