Contacto
Cómo comprar
Entrega
Guía de compras
Inglés
289 b
Hasta 30 días para devoluciones
Clientes que también han comprado
Tapa blanda
31.39
€
/
Tapa blanda
31.69
€
The idea of soft power figures crucially in the story of China's re-emergence as a global power. While the debate on the intentions and merits of its global outreach continues, China has embarked on its quest for an image makeover. Soft Power in China describes and explains the scope of country's pursuit of soft power through public diplomacy and international communication. What kinds of images does China want to refashion and project? What is the role of the government vis-a-vis that of other institutional and social actors in these efforts? What kinds of tensions and pressures has China experienced? Where do the programs stand in terms of their impact on the country's image? What do all these efforts mean to the broader discussion on the study and practice of public diplomacy and national image management? This book represents a collaborative effort to address these questions.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa dura
45.59
€
/
Tapa blanda
45.69
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?