Contacto
Cómo comprar
Entrega
Guía de compras
Spanish-Language Television
Inglés
305 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
54.09
€
/
Tapa blanda
47.29
€
/
Tapa blanda
45.19
€
How Spanish-language television networks continue to thrive in a rapidly changing media landscape.
The US television industry has suffered blow after blow amid media convergence and the rise of streaming. Those legacy broadcasters that survive are much diminished and highly dependent on live programming-the last redoubt of old media. There is an exception, though: Spanish-language television is thriving.
Spanish-Language Television surveys the Latinx media landscape to better appreciate why Univision and Telemundo have flourished while others faltered. Manuel G. AvilÉs-Santiago and Jillian M. BÁez show that the major Spanish-language networks are unusually flexible and open to innovation in hopes of reaching new demographics. Univision and Telemundo were early to streaming. To appeal to "billennial" audiences-bilingual millennials-who threatened to stray from TV, they rebuilt the telenovela, which now features social commentary, diverse characters, and genre crossovers. Today's reality programs defy old norms of linguistic correctness, and the airwaves are becoming less hospitable to racism and sexism, resulting in rising ratings and ad revenues. The first book-length treatment of reception patterns in Latinx TV, Spanish-Language Television deepens our understanding of new media in a moment of transformation and possibility.
Sobre el libro
Inglés
Categorías
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
39.69
€
/
Tapa blanda
12.49
€
/
Tapa blanda
25.69
€
/
Tapa blanda
112.79
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?