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Strategic CFO
Creating Value in a Dynamic Market Environment
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171 b
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The globalization and the associated development of truly global product and financial markets has led to a severe change of the corporate environment. New products and markets now evolve faster than ever, and new competitors, technologies and substitution products impose additional competition. These developments have led to an increasingly uncertain and dynamic competitive situation. This book discusses the impact of this changing environment on the role and responsibilities of the CFO. To manage the consequences of this changing environment, the CFO requires a more holistic view that integrates business and financial decisions. By mastering this new role, he becomes vital for a firm's value creation. The book details this management approaches and gives examples how this new "strategic" CFO-role be implemented
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