Contacto
Cómo comprar
Entrega
Guía de compras
Digital Economy
Inglés
170 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
12.79
€
Boasting trillion-dollar companies, the digital economy profits from our emotions, our relationships with each other, and the ways we interact with the world. In this timely book, Tim Jordan deftly explores the workings of the digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Through a variety of in-depth case studies, he examines the areas of search, social media, service providers, free economic activity, and digital gaming. Companies discussed include Google, Baidu, Uber, Bitcoin, Wikipedia, Fortnight, and World of Warcraft. Jordan argues that the digital economy is not concerned primarily with selling products, but relies instead on creating communities that can be read by software and algorithms. Profit is then extracted through targeted advertising, subscriptions, misleading 'purchases', and service relations. The Digital Economy is an important reference for students and scholars getting to grips with this enormous contemporary phenomenon.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
10.69
€
/
Tapa blanda
16.09
€
/
Tapa blanda
9.79
€
/
Tapa blanda
20.19
€
/
Tapa blanda
28.79
€
