Contacto
Cómo comprar
Entrega
Guía de compras
Think Like a Marketer, Train Like a Pro
Inglés
112 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
40.49
€
/
Tapa blanda
59.99
€
/
Tapa dura
11.39
€
/
Anillas de fijación
13.69
€
Use Marketing Strategies to Captivate and Persuade Your Audience
At first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers?
To answer that question, Baumann and Taylor explore the potential of marketing-inspired L&D. You’ll discover:
- What makes marketing so persuasive and how to apply it to learning
- How to craft magnetic learner personas and journeys to pull people in
- Tactics for writing and designing content to capture attention
- Digital tools and automation strategies to multiply your effectiveness
- Ways to measure and optimize for maximum results
Whether you’re new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
12.59
€
/
Tapa dura
34.39
€
/
Tapa blanda
48.69
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?