This Could Have Been An Email

The playbook for high-performing leaders who need their employees to embrace change and transformation

Only 5% of generative AI trials are succeeding in businesses. Only 30% of all change and transformation initiatives are fully adopted. How do you ensure your business is in the small minority of success stories?

This Could Have Been An Email exposes the truth about why employees in workplaces really embrace new things: not because they're told to, not because they're 'marketed' at, but because they inspire themselves to adopt new ways of working.

Drawing on behavioural science, narrative storytelling, and years of frontline change management experience, This Could Have Been An Email argues it's not through surprise announcements, all-staff meetings and executive demands, off-site planning days, or impressive-sounding corporate jargon change is embraced and adopted. It's through actionable, credible, and emotional strategies and tailored messages using the principles of storytelling. Whether you're restructuring, changing processes, rolling out new AI tools, ensuring people follow cybersecurity policies, or more, this book will help.

In this book, Andrew introduces the ACE Model and explains how you can use it to best frame and sell change and transformation to workforces, to inspire behaviours to follow through with new things as quickly and as effortlessly as possible. You'll learn to:

• Draft powerful communication strategies and information people actually absorb and act on.
• Create peer-to-peer momentum with messages so contagious the need for change spreads effortlessly.
• Make any workplace change feel personally beneficial and purposeful-even to employees resistant to change, or fatigued by everything else going on.
• Build influence and rapport with key leaders and partners through turbulent workplace changes.

When businesses manage change effectively, they draw the most value out of their people, innovate ahead of the market, save time, and have the most admired executive leaders. If you're a forward-thinking, innovative, and highly effective people leader, human resources, information technology, or project manager, This Could Have Been An Email is your new playbook for building a change-ready culture at scale, before your workforce tunes out for good.

'This Could Have Been An Email gives you the unfair advantage of understanding how people really work, and how to make them adopt new ways of working.'

'A fool-proof model to make any change appealing to workforces no matter how resistant they may be.'

'Practical, real world guide for real worker s and leaders who want to adapt and change fast in the AI era.'