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Ultimate Sales Letter, 4th Edition

Dan S Kennedy

Idioma

Inglés

Libro Tapa blanda

Código Libristo: 04349500

Editores Adams Media Corporation, febrero 2011

Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispens... Descripción completa

Código Libristo: 04349500

28 b

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11.59 €

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Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don\'t. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.