Contacto
Cómo comprar
Entrega
Guía de compras
Inglés
131 b
Política de devolución de 30 días
Clientes que también han comprado
/
Adobe ePub DRM
2.99
€
/
Tapa blanda
19.89
€
/
Tapa blanda
29.49
€
This dissertation empirically tests the antecedents §of online consumer satisfaction using the expectancy-§disconfirmation paradigm in the e-commerce domain.§§A laboratory experiment was conducted using a Web §site that simulates a bookstore. Using constructs §from marketing and information systems research, it §was found that usefulness, adequacy, sufficiency and §needs fitting are the main factors that determine §satisfaction when the Web is used in the process of §decision making. The analyses, using structural §equation modeling, suggest that expectations affect §satisfaction only via the disconfirmation effect, §and there is not a direct effect. Expectations act §as an adaptation level; there is an assimilation §effect that influence satisfaction indirectly §through perceived disconfirmation. Performance §influences satisfaction through two mechanisms, §directly via perceived performance and indirectly §via the disconfirmation effect. The model that §included performance, disconfirmation, and §expectations as direct antecedents of satisfaction §found that performance dominated the formation of §satisfaction.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
12.59
€
/
Tapa blanda
225.39
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?