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Measuring Customer Experience

Name: Measuring Customer Experience
Brand: Palgrave Macmillan
SKU: 04771543
Price: 58.29 EUR
Availability: InStock
Author: Philipp Klaus
ISBN: 9781137375452

Philipp Klaus

Idioma

Inglés

Libro Tapa dura

Código Libristo: 04771543

Editores Palgrave Macmillan, diciembre 2014

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a comp... Descripción completa

Código Libristo: 04771543

143 b

58.29 €

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. But with changing customer expectations and competitive threats, how well will companies rise to meet their demands and expectations? Measuring Customer Experience offers a simple but thorough guide on how to master the challenges of the market, and also how to deliver superior performance through effective customer experience management. Based upon rigorous scientific tools and data from a multitude of global studies, this highly practical book is ideal for businesses who want to know how to implement and measure successful customer experience strategies.